01 / 03 WORLD BUILDING 2026
Havaianas Golzinho.
DEVELOPING IMAGE
FILM PREVIEW ↗ 
Havaianas · 2026DIRECTORFIFA WORLD CUP 2026 · CAMPAIGN FILM
One Brazilian ritual. Five cities. A world built around the beautiful game.
VIEW PROJECTI turn that noise into images that mean something. From the first idea to the final cut: direction, generation, animation and edit.
Films and images for Havaianas, Google Gemini, O Boticário, Vivo, Nestlé and Adidas. Generative is the medium. Direction is the job.
Films, images and a point of view.
From the first idea to the final frame.
FILM PREVIEW ↗ One Brazilian ritual. Five cities. A world built around the beautiful game.
VIEW PROJECT
FILM PREVIEW ↗ Five characters. One visual language. A film about the instinct to keep moving.
VIEW PROJECT
TEXTURE MASTER 
Matter, light and texture. A new visual vocabulary for a French beauty house.
VIEW PROJECT15 MORE PROJECTS
FILM / CAMPAIGNS / STILLS
THE PROCESS / A POINT OF VIEW
Find the idea worth making.
Give it a world of its own.
Make every frame count.
Not just directing with AI. Building the instruments.
TIPÓ is a suite of 38 browser-based creative tools: kinetic type, dithering, glitch, datamosh, pixel sort and more. Zero install, 100% browser. Designed and built by Daniel.
OPEN TIPÓ ↗Daniel Melchert studied film from 2013 to 2016 and has been in audiovisual ever since: sets, camera department and edit suites, from production assistant to editor.
That set-floor craft is the backbone of his work today: AI creative direction end to end, directing, generating, animating and editing campaign-grade film and stills for brands.
