Wahoo Speedplay

AI-generated campaign imagery for Wahoo Fitness (Speedplay pedals), commissioned through Supply & Demand agency. Seventeen photorealistic stills across four rider profiles plus an X-Ray hero image, each with unique character, wardrobe, bike setup and environment. Visual direction in a documentary editorial style inspired by Magnum Photos and Rapha Continental: available light, film grain, candid compositions. Every image went through multi-tool generation, compositing, color grading and manual refinement in Photoshop. All deliverables signed with C2PA Content Credentials.