Melvita

A library of 22 AI generated texture masters for Melvita, the French organic cosmetics house, commissioned by Paris based branding agency Milos Branding for the brand's 2026 rebrand. The images replace conventional product photography across the new e-commerce, covering the full 26 product line with an editorial, sensorial language where the formula itself is the protagonist: matter, transparency, density and light. Each texture was calibrated against the real formula and refined through direction rounds with the Milos team in Paris until validated by Melvita. Creative AI direction end to end, from prompt systems to the final retouched masters.