Havaianas Golzinho

Full AI-generated campaign film for Havaianas, commissioned through Tég Bureau for the 2026 FIFA World Cup: a 45-second vertical Reels film plus cover frame, with global usage rights. The film places Brazil's classic golzinho de chinelo in five World Cup host cities, Stockholm, Santiago, Mexico City, California and Yokohama, each with its own visual treatment and camera language: zenith aerials, street-level wide angles, orbital tracking shots and POV sequences, all generated and composited with AI tools. A progressive color narrative runs through the piece: each city gradually shifts from local tones to green and yellow as the ball passes through, building toward the 2026 final. The production involved hundreds of image and video generations, and the iteration volume led to a custom video generation platform built mid-project to manage the pipeline at scale. Three Havaianas Brasil logo colorways, a custom branded soccer ball and animated star accumulation per title. Second collaboration with Tég Bureau and Havaianas following the Vini Jr collab.